Jay Miller

Bio

For more than 25 years, Jay Miller has been a successful marketing entrepreneur, founding, funding, managing, and growing four separate and distinct marketing companies. Three of those, under the TargetCom banner, were sold in 2004 to MDC, Canada's largest marketing services holding company. Under Miller's leadership, TargetCom went from a one-man operation to the eighth-largest direct-response advertising agency in the United States, with more than $200 million in revenue and an average year-over-year profitability growth of more than 225% over a 15-year period.

During his tenure, TargetCom and its subsidiaries expanded to locations in Dallas, Philadelphia, San Francisco, and St. Louis. Miller built TargetCom's success on delivering long-term client relationships that maximized lifetime customer values for clients throughout North America and Europe.

After selling TargetCom (including subsidiaries bang!zoom and eTelligence), Miller launched, in 2004, his fourth company-1508, which is dedicated to helping companies maximize their return on marketing investment (ROMI). As an innovator in the field of Metric-Focused Marketing™, Miller uses his equal left-brain/right-brain strength to help companies first assess their current ROMI via proprietary analytical time-series regression models, then formulate right-brain marketing strategies designed to change existing marketing communication plans in order to dynamically increase return on marketing investment.

Across Miller's career, he has successfully maximized ROMI for the likes of 3Com, AARP, Aetna, Allstate, Audi, Avaya, Bally Total Fitness, BP Amoco, BankOne, Chicago Tourism, Chicago Tribune, Harley-Davidson, Hilton, Lucent, Marriott, SBC, Sandoz, Searle, Sears, State Farm, United Airlines, Verizon, Wachovia and many other blue-chip clients.

Jay has been a guest marketing instructor at DePaul University in Chicago and recently published "The Legend of Svet's; Where Advertising Was Lost and then Found", a cautionary tale which shows all senior executives what to expect if they don't demand accountability from each marketing expenditure. In addition; Miller is currently writing Never Pee on Your Brand, and 99 Other Marketing Mistakes to Avoid, featuring real-world examples of how even the smallest marketing decisions can drastically impact the forward success of a brand.